Some people are finding themselves disappointed when they receive that email from Google stating their site has not been accepted into the AdSense program.

The first thing you should remember is that advertisers are paying Google to display these ads. Imagine if the advertisers found out their ads were appearing on junky, poorly developed web sites. They would likely discontinue their partnership. Google has to be very careful about which sites they allow in the program. They don’t want to lose the advertiser’s dollars. Of course, if your site is rejected, it doesn’t mean it is poorly developed. There may be other reasons.

See below:

1. Is your site an “About Me” page? Google does not accept these kinds of personal sites because most of them do not have a specific topic. They are usually just random facts about the web site owner. It would be difficult for Google’s technology to display targeted ads on these kinds of pages.

2. They are looking for sites that contain a generous amount of information on a certain topic. It could be anything from golfing tips to hair care techniques. Just make sure there is an obvious theme with original content.

3. Is your site organized? Be sure your site has a neat and clean navigation that’s easy to follow. Also ensure all the links work and that there are no typos. Keep the colors to a minimum and make sure each page has a consistent layout.

4. How many pages are on your site? Even though Google doesn’t specify a page number requirement, they are obviously looking for web sites with a decent amount of content. Again, it’s not likely a two-page site will get accepted. Try to strive for at least 20 pages.

5. Is your content solid? Don’t just submit a web site with a bunch of links to other sites. Be sure you have enough original content of your own to make your site unique.

6. Be sure to read all of Google’s Program Policies and procedures carefully and make sure your site hasn’t violated any of the terms.