The beauty of Twitter may be reflected on the actual people who have made you their contact and vice versa. People who read your Tweets are very interested in what your activities are, and you can also use Twitter to look for information on a particular market.
By using Twitter, you can also have a way to monitor the direct performance of your company or your products. Signing up for Twitter means you can use it as a great way to build up your network if you are tasked with such a thing – as well know, direct marketing is the surest way to go.
Twitter has a lot of benefits for those who want a more casual stance as a way to reinforce their brand with new customers. It is also a great way to establish your brand as a very social personality – synonymous to that of an approachable person in real life. As your casual and friendly personality makes itself known on Twitter, you may very well find yourself with lots of new trackers.
Before you post information regarding your products, think again. People get turned off if you impose your items on them. Instead of trying to convince them to their faces (hard selling them), you should just suggest ways in which your products can help them (the succinct but clearly direct method of marketing). Remember, you want to come off as a concerned individual bent on making life a little easier for them – so do try to be one for real!