Business communication has become a vital part of our day to day lives. In the past 20 years,  many advancements have been made to make our professional lives much easier. Instead of sending memos to co-workers and business executives, we have now been provided with the technology advancements to have simple communication at the click of the button.

Being able to provide shared resources, software, and information to computers and other devices on demand has become an easy task. Internet-based computing has become the newest and most popular delivery model for information technology services based on the internet. This model is most generally known as cloud computing, or “the cloud.” This frequently takes the form of web-based applications that members can access through a web browser. Users enjoy this application so much because it is available with the same ease as a program installed locally on their own computer.

Cloud computing is only one of the various types of information technology available to businesses. There are many other models that will enable simple communication. Software-as-a-Service (SaaS) vendors are embarking on the same strategy used for cloud computing, however, are including a new set of SaaS platforms. These alternatives can be used by small- and mid-size businesses, as well as large-scale enterprises. Most of these alternatives do not offer the extensive applications of cloud computing. The most associated SaaS applications are Google’s collaboration and productivity oriented applications and Salesforce’s customer relationship management (CRM) and sales automation solutions. Although these applications are easily used by business professionals around the world, these alternatives do not yet exist for every software application category.

Deciding which software application is the right choice for your business may seem complicated. There has been a ‘gold rush’ effect created by the software application competition, creating confusion in the market as consumers try to weed through the proliferation of SaaS solutions. As more solutions are being provided, expectations are on the rise, and in my opinion, only one of the solutions has successfully been able to provide the multiple services needed for simple and effective business communication. Cloud computing is the number one choice for business of all sizes and unlimited needs. Not only does cloud computing provide shared resources, software, and information to computers and other devices on demand, but they also easily used, cost-effective, and time efficient; all of which are top concerns for all businesses. With rising expectations for all businesses, cloud computing is a top solution for all communication and information technology obstacles.

– Guest post written by Haley Singer